The U.S. Department of Agriculture (USDA) recently announced eight California projects will receive $2.1 million in grant funding through its Local Agriculture Marketing Program (LAMP).
Programs comprising LAMP include the Farmers’ Market Promotion Program, Local Food Promotion Program and Regional Food System Partnerships.
The Farmers’ Market Promotion Program funds projects that support producer-to-consumer markets such as farmers’ markets, roadside stands, agritourism activities, community-supported agriculture programs and online sales. Four California projects were awarded a total of $1 million. The awarded projects in Fresno, Santa Monica, Concord and Napa will offer technical assistance to small farmers and/or marketing to increase attendance at farmers’ markets. Click here for further details.
The Local Food Promotion Program funds projects that support local and regional food businesses that engage as intermediaries in indirect producer-to-consumer marketing. Four California projects were awarded a total of $1.1 million. The awarded projects in Chico, Truckee, Concord and Santa Cruz will increase the reach of local foods and support regional food hubs. Click here for further details.
LAMP and its accompanying grant programs are administered by USDA’s Agricultural Marketing Service and are funded through the 2018 Farm Bill. These programs require a 25% cost share amount of federal funds being requested. For more information, visit the AMS LAMP webpage.
Click here to view USDA’s press release for more information.

